Strategies

Every property is scored against 8 investment strategies. Each strategy uses different criteria to determine viability.

Strategy overview

Buy-to-Let (BTL) — Traditional rental investment. Scored on rental yield potential, local demand, and purchase price relative to market rent.

Rent-to-Rent (R2R) — Lease a property from the owner and sublet at a higher rate. Scored on the gap between market rent and achievable HMO/SA room rates.

BRRR (Buy, Refurb, Refinance, Rent) — Purchase below market value, refurbish, refinance at higher valuation, then rent. Scored on the gap between purchase price and post-refurb value.

Flip — Buy, refurbish, and sell for profit. Scored on purchase price vs. comparable sales and estimated refurb cost.

HMO (House in Multiple Occupation) — Convert to shared house with per-room lets. Scored on bedroom count, property type, proximity to universities and hospitals, and local HMO demand.

Serviced Accommodation (SA) — Short-term lets (Airbnb-style). Scored on proximity to transport hubs, tourist attractions, and business centres.

Holiday Let (HL) — Seasonal short-term lets in tourist areas. Scored on coastal proximity, tourist attractions, and property type (detached/cottage preferred).

Rent-to-SA (R2SA) — Lease a property and operate it as serviced accommodation. Combines R2R and SA scoring — needs both a favourable rent gap and strong SA location.

Viability tiers

Each property receives a tier per strategy: strong, workable, marginal, or poor. The Leads page strategy filter shows strong and workable properties by default.